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Photo Tips For Real Estate

Homestead Title Company provides a unique touch at closings table, showing slide-shows of the homes being sold. We see some beautiful photos. A quick survey of the MLS and FSBO sites, however, will show some dismal listing photos.

As an avid, amateur photographer, I am sometimes dismayed at the quality listing photos. Realtors and FSBO sellers often post some terrible photos and do themselves and their hopes of selling a disservice. The following tips are compiled from great Realtors, some great photographers we’ve worked with, and materials listed below.

  1. Understand the photo’s purpose: The purpose of a real estate photo is to sell real estate. Buyer’s viewing the picture should be drawn in and want to see more. Focus on parts of the property that will sell and do not photograph parts of the property that are less desirable.
  2. Simplify! Simplify your photos by removing everything from the picture that distracts from your purpose of making the home look attractive. Particularly avoid including chair backs, door frames, pets, people, toilets, and clutter in photos. The photographer should keep an eye out for things that can be done to improve the photo. Sweep floors and patios and remove clutter. If you use a stager or professional cleaner, try to take photos immediately after they complete their work.
  3. Use a wide-angle lens to shoot interiors: If possible, use at least a 24mm equivalent lens – anything higher than 28mm is not wide enough. Few off-the-shelf or point-and-shoot digital cameras come with lenses that are wide enough to truly, effectively shoot interiors. Consider hiring a professional or investing in a digital SLR camera with a good wide-angle lens
  4. Shoot Bright Interiors: Bright interiors are more attractive to buyers than dark moody ones. Use a flash, interior lights, and window lighting to brighten the photos.
  5. Don’t let bright windows distract:
    Bright is better.  But, windows can be hundreds of times brighter than other parts of interiors, causing them to appear completely white or “burned-out.”  Avoid this by using a flash, shooting at twilight when the light level outside is near the inside light level or using photo-editing techniques to darken the windows.

  6. More is better. Home buyers want to see more than just the front of the house. Buyers also want to get a look at the living room, kitchen, dining room, family room, master bedroom/bathroom and the backyard. For condos, consider shots of attractive common elements.
  7. Change With The Weather. Out-dated photos send the message that this is an out-dated listing. Don’t include snow pictures in spring and summer, or summer pictures in winter. Also, be aware of the mood of the scene. A gray, cloudy day offers great lighting conditions, but may convey gloom and despair in outdoor photos. New fallen snow can be beautiful (and difficult to photograph) but will obviously convey a chilly feeling. Include warm interior photos along side such pictures (fireplace or a bright room with warm colors).
  8. Go Pro. Professionals are surprisingly affordable and should provide much higher quality, sharper, properly lit images. They will often also provide other services, including virtual tours and web-ready photos).
  9. Invest In Good Equipment:
    If you insist on doing it yourself, invest in good equipment. Professionals use SLR cameras (single lens reflex camera with interchangeable lenses), a tripod, and an external flash unit. This equipment is expensive, but worth the investment. Consider that a Cannon or Nikon DSLR with a wide angle lens, a tripod and flash will cost under $1,000. Paying a professional for 10 listings will likely cost more. In other words, you could pay for your investment in less than a year.


  10. Consider Leveraging Your Talents:
    If you have good photography equipment, a little talent, and time to prospect, offer your services to FSBO Sellers. Take a look at FSBOMADISON.COM for an example of hundreds if not thousands of horrible real estate photos. Offering free photo services allows you to spend a lot of time with prospects while selling your services and building incredible good will.

     

Good Photography Resources:

 

The Digital Photography Book, By Scott Kelby

Excellent, easy to read book with outstanding and understandable advice for amateurs.

The Ditigal SLR Book, by Jon Canfield

Good book with good information for all levels of experience

http://www.bhphotovideo.com

Best, low-cost outlet for all things photography

http://photographyforrealestate.net

Photography resource for Realtors and the source for much of this publications

http://www.all-things-photography.com

Resource for professional photographers, but may have some helpful links and ideas

http://www.squidoo.com 

Good Educational content posted by blogger/readers

The Camera Company

Excellent, local (Madison, WI) source of equipment and expertise.

 

Finally, if you really want to see some AWFUL pictures, check out:
https://www.facebook.com/BadMLSPhotos

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If you owe a debt to someone else and they cancel or forgive that debt, the cancelled amount may be taxable.

Cancelled or forgiven debts happen every day in the Real Estate world. Short sales and foreclosures result in substantial, cancelled or forgiven debts. The Bank’s loss may be considered the home owner’s gain – a taxable, forgiven debt. A short sale happens when the proceeds of a home sale are not enough to pay off the mortgage. The bank agrees to take a “short” payoff and may cancel or forgive the shortage.

For the last 5 years, most homeowners were exempt from paying taxes on that forgiven or cancelled debt. Unless Congress acts soon, homeowners will have to start paying income taxes on that debt.

Taxable Income

If you owe $200,000 on your home but your sale only results in $150,000 in proceeds, you will be “short” by $50,000. You would likely need to count that $50,000 as taxable income to the IRS! In this case, you might owe and additional $12,500 in tax liability. In fact, you may owe this tax even if your house is foreclosed if it results in a shortfall to the bank.

Mortgage Forgiveness Debt Relief Act of 2007

The Mortgage Forgiveness Debt Relief Act of 2007 exempts many home owners from paying taxes on the forgiven debt. This law, however, is set to expire at the end of 2012. If it does, it may have a chilling effect on short sales and loan modifications. Many experts and commentators believe Congress will extend the law. It was originally effective until 2009 and Congress extended it to 2012 as part of the Emergency Economic Stabilization Act of 2008. In August, the Senate Finance committee approved a one-year extension, with bipartisan support (this was not a full vote of Congress). Others are more skeptical. A lame-duck Congress has its plate full with the looming “Fiscal Cliff.”

If the law is not extended, many believe the Real Estate market will suffer. Indeed, over 20% of Dane County sales are distressed property sales. These distressed sellers would be faced with another, “phantom” tax just to walk away from their homes.

 

 

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It is conventional wisdom that the best time to close a home sale is at the end of the month. Closing at the end of the month means buyers bring less cash to closing. While closing at the end of the month might be more convenient for buyers, it can result in a hefty penalty for Sellers who need to pay off FHA loans. Realtors, attorneys, and sellers need to plan carefully when the seller has an FHA mortgage.

Most mortgages will charge interest for each day that the mortgage goes unpaid. The only extra costs to closing later in the month, or into the next month, are the added day(s) of interest. FHA Mortgages, on the other hand, charge interest in one month chunks. One full month of interest is due, without refund, on the 1st day of each month. Closing on the first few days of the month will result in paying for a full month of interest even thought the seller no longer owns the property. So, it would appear to be best to close on the last day of the month.

Not so fast. A seller that closes on the last day of the month may not be able to get their FHA payoff to the bank until the 2nd or 3rd day of the next month. This will result in a hefty, non-refundable, one-month interest penalty. And the title company may not be able to wire out funds immediately after closing to meet the end-of-month deadline. Wire deadlines range from 1pm to 3pm. In addition, wires that arrive at the receiving bank after 3pm will not be credited until the next business day. And wires can take many hours to travel from one bank to another.

If you know your seller has an FHA mortgage that is being paid off, make sure to schedule closing with at least one business day remaining after closing. This will be a quieter time for the title company and lender, will mean less volume and more attention to your file, and will prevent that nasty, one-month interest “penalty.”

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